Yoko Ono, who celebrated her 89th birthday last week, has just announced a new initiative in response to the illegal invasion of Ukraine. The project includes an advertising campaign and a fundraising print.
From her Instagram page:
"Launching tonight, I will share a global message of peace in public spaces across the world in partnership with @circa.art & @serpentineuk
Throughout March, advertisements will pause across some of the world’s most prominent billboards to share an urgent call for peace.
A special IMAGINE PEACE print will be available for £100 at CIRCA.ART until 31 March. 100% of proceeds will be donated to the United Nations’ emergency fund (@un_ocha), one of the fastest and most effective ways to ensure that humanitarian assistance, including food, clean water, medicine, education and shelter, reaches people in need whenever and wherever crises strike.
Think PEACE, Act PEACE, Spread PEACE every evening at the following times and locations:
🇬🇧 London: @PiccadillyLights, Piccadilly Circus, 20:22 GMT
🇩🇪 Berlin, @limes_ooh, Kurfürstendamm, 20:22 (from 9 March)
🇺🇸 Los Angeles: @pendrywesthollywood, 20:22 PST
🇮🇹 Milan: @luxottica, Piazzale Cadorna, 20:22 UTC
🇦🇺 Melbourne: @Fed.Square, 20:22 AEDT
🇺🇸 New York: @luxottica Times Square, 20:22 EST
🇰🇷Seoul Coex, K-POP Square, 20:22 KST (from 7 March)
🇯🇵 Tokyo, @neoshibuyatv (from 7 March)
🌐 With additional screens to follow
Find out more at CIRCA.ART"
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