Showing posts with label General Idea. Show all posts
Showing posts with label General Idea. Show all posts

Saturday, June 27, 2026

General Idea | Infe©ted Coeur Volant







General Idea
Infe©ted Coeur Volant
Toronto, Canada: General Idea, 1994
23.5 x 23.5 x 2.5 cm
Acrylic, wax on heart-shaped medium-density fibreboard
Edition of 4 signed copies


Infe©ted Coeur Volant is the lesser-known cousin to General Idea’s signature work, the Image Virus. Both involve the appropriation of other artists works (Robert Indiana and Marcel Duchamp) in service of a project tackling the AIDS crisis. 

Duchamp’s Coeur Volant [see previous post] is a graphic work that creates the optical illusion of a pulsing heart. By replacing the original's blue and red palette with their signature colour palette, General Idea render the heart lifeless, a victim to contagion.

As far as I can glean, the edition of four refers to four separate and unique sets of six unique, hand-painted hearts. A black on black version is in the permanent collection of the Art Gallery of Vancouver, white on white is in the permanent collection of the Museo Ettore Fico in Turin, Italy, and a blue version (inspired by Yves Klien) has been held in a private collection in Switzerland since 2009.

This stand alone, outside of the edition, and is inscribed:

"Fern, I had this made up from one of Felix’s colour studies. We made 6 extra hearts to paint in miscellaneous colors as gifts for friends - and this one is for you. Love AA.”

I can only assume it was to Fern Bayer, who lived in the same Bloor Street apartment building complex as AA Bronson, and worked for him for many years. She is almost certainly one of the world’s leading experts on General Idea (and super-sweet, to boot). 

Like the AIDS works before it, the Infe©ted Coeur Volant was also produced in multiple iterations, including a T-shirt, a print, wallpaper and Boutique Ceurs Volants, a three-dimensional free-standing sales exhibit, selling the posthumously produced Dick All buttplug, itself also reportedly based on a work by Duchamp (Wedge of Chastity, 1954).





























Friday, June 26, 2026

Marcel Duchamp and Alison Knowles | Color Swatch







Marcel Duchamp and Alison Knowles
Color Swatch
19 x 14.6 cm.
Unique


Last month this work sold at Christie’s auction house for $50,800 US, more than twice its high estimate of between $15,000 and $ 20,000. 

The Association Marcel Duchamp confirmed the authenticity, and the following ‘essay’ accompanied the sale: 

"Executed in 1968, Color Swatch belongs to the final, quietly subversive chapter of Marcel Duchamp’s career, when the artist distilled his lifelong interrogation of authorship and choice into gestures of striking economy. At first glance, the composition—two overlapping discs, one red, one blue, suspended against a black ground—appears almost disarmingly simple. Yet its origins lie in a moment of selection rather than invention: Duchamp chose the configuration from a group of color swatches, elevating it through the act of designation.

The present work relates to a small silkscreen project conceived in dialogue with the Fluxus artist Alison Knowles, whose close association with Duchamp underscores the collaborative and process-oriented spirit of the piece. What emerges is less a conventional work than a meditation on perception and authorship: an image that hovers between design, experiment, and readymade."

Knowles’ account from her website contradicts at least the “close association”: 

"Through Daniel Spoerri, the Something Else Press arranged to meet Marcel Duchamp. [The] screen print was preceded by a four by five colour swatch showing two circles one red, one blue. He selected this color swatch one day while we are having tea at his tenth street apartment in New York. There were eleven color swatches, each showing blue and red circles but in different intensities. He selected one and left it out on table saying "Oh, that's it." I put the others in my brief case and we kept talking. Teeny Duchamp walked by the table, saw the color swatch and said "MARCEL, when did you do this?" He asked for a pencil, smiled and signed the color swatch. This color swatch was quickly framed and the rumor quickly spread through New York that we had Duchamp's last readymade! I kept this little swatch for about a year and then sold it to a collecter in Remsheid. Richard Hamilton, to whom I gave a copy of the final print, called this work a piece of memorabilia, not a readymade. Duchamp died the following year but I am sure he would have agreed. I like the story very much because it describes the process as important as the product according to a master."

The Something Else Press (which Knowles co-founded with her husband Dick Higgins) had arranged to use Duchamp’s Coeurs Volants (Flying Hearts) graphic as the cover to Emmett Williams long-form Concrete Poem Sweethearts [below, top]The image is a proto-Op-Art collage Duchamp made in 1936 for the cover of an issue of Cahiers d’art [see below, centre] which featured an essay by Gabrielle Buffet-Picabia (ex-wife of Francis Picabia) on Duchamp’s optical machines and experiments. It is composed of a blue heart inside a red heart, inside a blue. If the viewer squints, or looks away slightly, the vibrant colours cause the work to throb, pulse or flutter.1

According to Peter Frank’s Something Else Press: An Annotated Bibliography, Higgins and Williams decided to capitalize on “Duchamp’s assent” by publishing a silkscreen poster, which would be produced by Knowles. Reportedly only twenty-two copies turned out satisfactorily. 

The collector in Remsheid that Knowles sold the signed swatch to was Vice-Versand publisher Wolfgang Feelisch. 

Calling this a work a ‘readymade’ by Duchamp takes his notion of an artistic exploration of authorship and repurposes it to one of finance and provenance. It brings to mind the phrase "an angry nihilism”,
which conservative writer Robert Fulford used to describe all of Duchamp’s readymades.2 



1. One of my favourite works by General Idea appropriates, infects and deactivates Coeurs Volants (Flying Hearts), see below, bottom, and next post. 

2. Writing for the right-wing National Post in 2015, Fulford went on to say that "Duchamp must have imagined it would soon be forgotten, but critics and journalists put it in books that established it as a historic breakthrough”, suggesting that the result is all art has become "hopelessly debased”. However, later in life Duchamp told his biographer Calvin Tompkins: "I'm not at all sure that the concept of the readymade isn't the most important single idea to come out of my work."



"Which, a lot going on here, starting with Richard Hamilton of all people being kind of a bitch about Duchamp memorabilia, especially after getting a copy of the print. But they’re both not wrong, and I’m sure Duchamp would have approved of the mess.

I don’t think I’m so into Knowles’ takeaway from the story, though I am very interested in what she took away from the meeting, namely the other ten other color swatches that she made, and Duchamp touched but didn’t sign. That Duchamp memorabilia sets my heart aflutter.

But let’s put all that aside and conjure up in our minds the world inside the sentence, “the color swatch was quickly framed and the rumor quickly spread through New York that we had Duchamp’s last readymade!””













Monday, April 20, 2026

General Idea | Passion over Reason







 


General Idea
Passion over Reason
Toronto, Canada: Self-published, 1991
24 x 20.5 cm.
Open Edition


One of ten chenille and embroidery on crest-shaped felt patches produced by General Idea between 1988 and 1991. Intended as an unlimited edition, fewer than a hundred copies were made. In 2010, a second iteration of 100 were released as a fundraiser for the  Kunsthalle Basel.

The crest combines the ziggurat form with a phallic take on the fleur de lis.

Felix Partz produced a first series of Ziggurat paintings in the late sixties before the inception of the group, which were later absorbed into the General Idea oeuvre. The motif appears again in the Miss General Idea’s venetian blind dress and the 1984 Miss General Idea Pavilion.

It’s unclear if the title was a response to Joyce Weiland’s Reason over Passion, from 1968 [see next post].

“We were brought up in the post-war period, and we were interested in the idea of progress and images of progress.  We didn’t believe in progress as a concept.  We were interested in how it dominated the post-war imagination.  If you look at business magazines from the ’50s, for example Fortune Magazine, the advertising features a lot of skyscrapers, which are always stepped.  This image of the ziggurat always dominates.  It is an image of power or even male power […] the ziggurat came to represent the future, the strength of progress and technological change and the male power of construction.”

-  AA Bronson, interviewed by Hans Ulrich Obrist






Thursday, March 5, 2026

General Idea | Lucre Shopping Bag














General Idea
Lucre Shopping Bag
Toronto, Canada: Self-published, 1990
27.8 x 40 x 10 cm.
Edition size unknown


The Lucre logo [see previous post] adorned on an oblong black glossy paper bag with offset adhesive-backed label. The work debuted at the ARCO Art Fair (1990) in Madrid at the Yen-Boutique of Galerie Montenay, Paris, France



Wednesday, March 4, 2026

General Idea | Lucre









General Idea
Lucre
Zurich, Switzerland: Kunsthalle Zurich, 2010
24 x 21 cm. 
Edition of 100


A chenille and embroidery on felt crest, one of ten over-sized patches produced and self-published by General Idea between 1988 and 1991. The crests reproduced some of the trio’s most iconic motifs, recalling both traditional European flags, and high school varsity jackets. 

Intended as a limited edition, fewer than a hundred were produced. The second edition was produced as a fund-raiser for the Kunsthalle Basel in 2010. Seventy-four were made available for purchase individually, and 26 were sold in signed and lettered complete sets.

Lucre features three stylized dollar signs (a self-portrait?) against  crimson red, black, and white. It is possible that the dollar signs are personified in what seems to be a pseudo self-portrait, a recurring trope throughout General Idea's oeuvre that envisions the trio in campy, cartoonish, or absurd renditions of group self-portraits.

A similar, larger crest (54 x 43.5 cm.) of the same name was produced in 1990, without the group name [below, bottom]. Also in 1990, the design appeared on a black shopping bag [see next post]. 

The complete series of crests is on display at Art Metropole until March 29th, as part of On Display: General Idea, a collection of rare and out of print artists’ books, catalogues, and editions by the Canadian collective, produced between 1975–2022 [below]. 

Visit the Art Metropole General Idea page, here, for more information. 










Wednesday, February 4, 2026

On Display: General Idea





“4 Feb. - 29 Mar. 2026
On Display: General Idea

Rare and Out of Print Books and Editions
Art Metropole is pleased to present a display of rare and out of print artists’ books, catalogues, and editions by General Idea, produced between 1975–2022.

General Idea was formed in Toronto in 1969 by Jorge Zontal (1944–1994), Felix Partz (1945–1994), and AA Bronson (b. 1946). They began publishing FILE Megazine in 1972 as a magazine by artists for artists, an offshoot of the mail art phenomenon that was happening at the time. To their surprise, the international mail art community responded with bushel-bags of mail art, which they felt had cultural value. In 1974 they established Art Metropole as both an archive and a distribution centre for artists’ non-traditional materials, including mail art, artists’ books and magazines, video, and audio. Both a publishing practice and a shop inevitably followed. To General Idea, Art Metropole was itself, conceptually, an artwork.

The publications and editions exhibited in this display are a testament to the group’s boundary-pushing media practice and their contributions to non-traditional art forms and artist-run culture internationally.

On Display is a series which highlights artworks from Art Metropole’s vast inventory of over 16,000 artists’ editions and publications.

Browse available General Idea works here.”




Wednesday, July 2, 2025

The Getting Into the Spirits Cocktail Book from the 1984 Miss General Idea Pavilion











General Idea
The Getting Into the Spirits Cocktail Book from the 1984 Miss General Idea Pavilion
Toronto, Canada: Self-published, 1980
64 pp., 4.5 x 10.7 cm., hardcover
Edition of 900 signed, numbered and rubber stamped copies


"The Cocktail Book is a souvenir of the Colour Bar Lounge of the 1984 Pavillion, General Idea’s mythological edifice: “ we think of the Colour Bar Lounge as a sort of cultural laboratory where we can experiment with new cultural mixes and serve them up to you, our friends...an establishment dedicated to the eradication of abstract expressionism and the encouragement of artful research. Although the mass media, like a vast pharmaceutical complex, continue to develop new cultural elixirs of an unprecedented intoxication and manufacture them in consumable form, art remains a curious and elitist drink. Despite its unique flavour and heady cultural properties it has never been effectively injected into the mainstream. Now General Idea is taking the necessary risks to isolate this potent mixture and introduce the infectious mutations into your home. These cocktails are the medium in which a culture is grown and introduced to the host...and everyone is a host at the Colour Bar Lounge!”
— General Idea



Sunday, December 1, 2024

AIDS: The Public and Private Domains of the Miss General Idea Pavillion









General Idea
AIDS: The Public and Private Domains of the Miss General Idea Pavillion
San Francisco, USA: Art Space, 1988
[unpaginated], 12.8 × 12.7 × 0.3 cm., staple-bound
Edition of 1000


A small pamphlet produced to accompany the exhibition of the same name, at Artspace from the 12th of January to the 5th March, 1988.

Since that year, December 1st has been celebrated internationally as World AIDS Day, to raise awareness of the AIDS pandemic caused by the spread of HIV infection, and mourn those who have died of the disease. 



Tuesday, March 5, 2024

General Idea | Nine Lives









General Idea
Nine Lives
Hamburg, Germany: Helga Maria Klosterfelde/Gessellschaft, 1992
100 x 150 cm.
Edition of 500 [+ 6 AP]


A ship flag produced for General Idea’s solo exhibition at Deichtorhallen Hamburg in 1990, Nine Lives depicts a trio of copyright skulls.

The first sixty copies of the edition are signed and numbered.