Was surprised to find the above in my small small-town grocery store today.
"When PERRIER® first approached me, I felt extremely lucky to have the opportunity to collaborate with this sparkling water brand with such a long history. It held many positive associations for me – for example, when I was 32 and started living in New York, I used to drink PERRIER® a lot. Even further back, though, I have another very strong memory: I was on the first romantic date of my life at age 18 with a girl two years my senior. We went to a place in Ginza and I ordered a bottle of PERRIER®, mistaking it for alcohol. I remember it all so clearly – especially how confused I felt when I didn't feel any alcohol effects after drinking many glasses!
PERRIER® for me is closely associated first with the color green – of course! – and then, with the pleasant bubbling sound of carbonation. I'm grateful to be part of the brand's expanding views and future-facing concepts through this collaboration.
I also wonder if today, when we can no longer unthinkingly hug, kiss, or shake hands, perhaps the stimulating sensation of the PERRIER® bubbles on our tongues will be even more heightened, as one of the enjoyable tactile experiences still available to us! I am delighted to be part of this collaboration with PERRIER® and I hope that together, we can heighten that sense of relationship further, sharing a little more joy and hope for the future."
- Takashi Murakami
(hope he was well compensated)
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