Dorothy Herzka | Pop Art One

Dorothy Herzka

Pop Art One

New York City, USA: Publishing Institute of American Art, 1965

16 pp., 15 × 19 cm., spiral bound with loose leaves

Edition size unknown

One of the earliest documents of the New York Pop Art scene, this uniquely designed publication was edited by Dorothy Herzka. Herzka moved to Manhattan at the age of 24, to work at the Bianchini Gallery, on the Upper East Side. The following year, the gallery staged the exhibition The American Supermarket [see previous post] where she met her future husband.  

“We asked Roy [Lichtenstein] and Andy [Warhol] if they’d put an image on a shopping bag. I met Roy when he came in to sign the shopping bags,” she told Gagosian Quarterly in 2018. They married in 1968 and were together until his death in 1997. Dorothy died at her home in Southampton, New York on July 4, 2024, at the age of 84.

Pop Art One is comprised of twenty-seven loose leaf plates by Lichtenstein, Jasper Johns, Claes Oldenburg, James Rosenquist, Tom Wesselmann, and Warhol. It includes brief biographical notes and small photographic portraits of the artists.

The cover and pages of text are cut lengthwise in half, with plastic-comb binding on the outer edge of each half, folding together in the centre to enclose the portfolio of loose plates. The cover was held together with a sticker designed by Lichtenstein, though few of these survived, as the had to be torn for the book to be opened. 

Copies sell for between four and five hundred dollars.