On this day in 2015, Plug In ICA in Winnipeg launched the Rodney Graham: Send Your Child to Art School poster project. This poster series reformulates an earlier work by Graham, taking his message street-level to provoke conversations about the priorities of our educational institutions. This commissioned posters were distributed throughout Winnipeg.
They are still available from the great Plug In store, in a range of colours, for $20.00 CDN, here:
"You may have seen the colourful "Send Your Child To Art School" posters around the city. It is an artwork by Canadian artist Rodney Graham, that Plug In commissioned. Even though it is a simple statement, it reflects a more general belief in the benefits of the arts, challenging common dismissals of artists and the arts as being non-productive contributors to society.
Winnipeg is a place that is full of people and institutions that already understand and promote this belief and this is why I was drawn to this city."
- Jenifer Papararo, director of artistic programs at Plug In
