Impressions
24/15 Spring 1980
Toronto, Canada: Impressions, 1980
64 pp., 27 x 35.5 cm., staple-bound
Edition size unknown
Impressions was a Toronto art magazine that I knew very little about - edited and designed by Isaac Applebaum and Lorne Fromer, with help from Suzy Lake - which, in 1983, morphed into C Magazine, currently struggling to stay afloat.
This issue features articles about and projects by Martha Rosler, Joseph Beuys, Komar and Melamid, Theodore Wan, Robert Filliou and Ken Friedman. The latter is a transcription of a conference lecture Friedman gave in Rochester, New York, much of it about artists’ books (“Why is there a proliferation of artists books and why are only a few of them any good?” he asks).
"In the spring of 1978 Isaac Applebaum, then-editor, invited Rodney Werden and myself to brainstorm a way out of escalating printing costs facing Impressions Magazine. Unable to match the quality of some of the fine monographs that Impressions had published in the past, a new configuration of people, budgets and technology began driving the publication towards a new concept for a magazine. Oversized and printed on newsprint, Impressions made up for quality reproduction with size and grit. Only the cover retained the fine sheet-fed quality of previous Impressions monographs.
Photo-based became the editorial operative. From interviews and found art, photo documents of performances, a photo fumeti, to scripts, letters, snapshots, post cards--- they all made it to the pages of Impressions.
Impressions was never about - Impressions was - first generation, in your face raw, gritty, and large. 11” x 15” large. In 6 issues Impressions went from the coffee table to the bathroom library, and to our delight we discovered there were a lot of readers there."
- Lorne Fromer
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