Barbara Kruger
Untitled (Kiss)
Helsinki, Finland: Artek, 2019
38 x h. 44 cm.
Edition of 600 stamped and numbered copies
The furniture company Artek was founded in Helsinki in 1935 by Maire Gullichsen, Nils-Gustav Hahl, Aino Aalto, and Alvar Aalto with the goal of selling to "promote a modern culture of living by exhibitions and other educational means.”
Alvar Aalto’s Model 60 stacking stool was designed two years prior, after a series of experiments bending wood culminated in the development of a chair leg that could be mass-manufactured and did not require joinery. Several million copies have been sold, worldwide.
The iconic stackable piece of furniture can be used as a seat, a table, a plant stand or a display surface. In 1958, the stool was added to the permanent collection of MoMA.
Barbara Kruger produced Untitled (Kiss) featuring Alvar Aalto’s Stool 60 in support of the ICA in London, which provided the artist with her first museum solo exhibition, in 1983. But she may have also had a more vindictive motive.
In May of 2017, Artek collaborated with streetwear brand Supreme to produce a silk-screened checkerboard version of Stool 60 (see below). Kruger has had simmering feud with the company for decades.
James Jebbia, the founder of Supreme, loaned a book of Kruger’s work to his graphic designer in 1994, who was working on new branding for the company. The resulting logo featured the word Supreme in white letters against a red background, using bold and oblique Futura. It looked exactly like Kruger’s signature style.
When asked about it at the time, she didn’t want to get involved in a pissing match over appropriation and she told a reporter "I don’t own a font.”
In 2013, another streetwear brand Married To The Mob began producing apparel items featuring the words “Supreme Bitch” in a similar style. Supreme responded with a $10 million dollar lawsuit.
Asked again, this time the irony was too much for the artist and she replied: “What a ridiculous clusterfuck of totally uncool jokers. I make my work about this kind of sadly foolish farce. I’m waiting for all of them to sue me for copyright infringement.”