Friday, July 4, 2014
Nothing Else Press Mailing List
Picture Postcard Posted from Postbox Pictured
Toronto, Canada: Nothing Else Press, 2006
4" x 6"
Edition of 200 signed copies
Canada's Anti-Spam Law (or CASL) was passed in December of 2010 and will be enforced as of the first of this month. Designed to protect from unwanted emails, the law prohibits businesses from sending unsolicited messages. The act requires explicit consent from a recipient and the fines for breaking the law are reportedly between one and ten million dollars.
The sledgehammer effect is that all galleries have been forced to send out pleading messages inviting those on their current mailing list to confirm their interest. Based on social media complaints, it is not uncommon to lose 60% of your database in the process.
Despite waiting until (literally) the last minute (after people had been inundated for weeks with other requests) The Nothing Else Press hasn't been quite that unlucky, but we have lost more than we hoped to. We figured our list was maybe padded by 20% or so (people who might've been interested in a particular artist we published, but probably not any of the others, for example) but we lost almost twice that number.
So I thought I would appeal to the board here, and offer a raffle prize to boot. The Nothing Else Press publishes on average a couple of multiples or editions a year. We have published works by Jonathan Monk, David Shrigley, Alex Snukal, Paul Butler, Ken Nicol, Micah Lexier, Karen Azoulay, Colleen Savage, Michael Dumontier, Neil Farber, Kelly Mark and Vanessa Maltese. Forthcoming projects include Jon Sasaki, Cary Leibowitz, Jimmy Limit, Lee Ranaldo and Maurizio Nannucci. You will never receive more than 5 or 6 messages from us a year.
If you are interested in being notified about projects as they are released, or maybe events (we're going to the London Art Book Fair this September, for example) please send a message to email@example.com with "Subscribe" in the heading.
From the messages received we'll draw one name to receive a copy of the Jonathan Monk Picture Postcard Posted From Postbox Pictured, as pictured above. (For more information about the series, click here.)