Sunday, August 25, 2024

Jock Reynolds | Determine the Values









Jock Reynolds
Determine the Values
New York City, USA: Fluxus, 1970?????
9.3 x 12 x 1.2 cm.
Edition size unknown


Jock Reynolds - who up until fairly recently served as the director of the Yale University Art Gallery for twenty years - produced three editions for Fluxus, two of which were subtitled Flux-tests. This one pits a pearl against a pebble. “The implications are obvious,” writes curator Jon Hendricks in the invaluable book Fluxus Codex. 

George Maciunas designed the label. His sketches (in the collection of MoMA) for the work are below. 

And apparently Harvard has taken to using AI to write their image descriptions now: 


"This image appears to be of an object resembling a small suitcase or briefcase, with the front panel displaying what looks like a printed graphic or possibly a collage designed to mimic the front panel of an electronic device or instrument. The design features various elements typical of electronic control panels, such as dials, gauges, and switches, all arranged in a symmetrical pattern. At the top left corner appears a rectangular screen with the word "FLUXTUS" inside, suggesting a connection to the Fluxus art movement. Beneath the central screen, the text reads "DETERMINE THE VALUES." Bottom-center of the panel shows the name "BY JOCK REYNOLDS." The overall look is industrial, possibly meant to evoke a sense of technical equipment or machinery, with the design rendered in a dotted style that is reminiscent of a halftone print. The object is closed and clasped, and the background on which it rests is not visible in the photograph."










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