Saturday, September 22, 2012

General Idea | Liquid Assets

Next Thursday night (at 6pm) at the New York Artist Book Fair at PS1, Bywater Bros. Editions and AA Bronson will be hosting a special launch for the new Liquid Assets boxed edition by General Idea.
Liquid Assets was a key component to The Getting into the Spirits Cocktail Book and The Boutique from the 1984 Miss General Idea Pavillion (both from 1980), as well as General Idea's Colour Bar Lounge (1979). The cocktail holder in a test-tube designed to form a dollar sign was intended to be produced in an edition of 50, but high production costs limited the project to ten, which were used as exhibition copies and went to friends and museum collections. They were neither signed nor numbered.  

Bywater Bros. Editions has now worked with AA Bronson, the sole-surviving member of the trio, to create the remaining 40 copies, updated with the addition of a custom-made case. 

For more information, visit

General Idea 
Liquid Assets 
Toronto, Canada: Self-published, 1980 
33 x 18 x 13 cm 
Plexiglas, glass test tube 
Edition of 50 (10 produced) 

General Idea 
Liquid Assets 
Port Colborne, Canada: Bywater Bros Editions, 2012 
boxed: 37 x 37 x 10 cm 
Plexiglas, glass test tube in a printed clamshell box with label and die-cut foam inserts 
Edition of 40 signed and numbered copies (plus 5 artist's proofs)

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