American Pop Art, 106 Forms of Love and Despair

Billy Klüver and Öyvind Fahlström

American Pop Art, 106 Forms of Love and Despair

Stockholm, Sweden:  Moderna Museet, 1964

112 pp., 22 x 22 cm., staple-bound

Edition size unknown

An early Pop Art exhibition catalogue, produced to accompany the show of the same name which ran from February 29th to April 12th, 1964. Artists included Jim Dine, Roy Lichtenstein, Claes Oldenburg, James Rosenquist, George Segal, Andy Warhol and Tom Wesselman.

"This catalogue, created for an exhibition curated by Pontus Hultén (1924–2006)—director of the Moderna Museet between 1958 and 1973—was its own peculiar work of art. The show was a close read of seven then up-and-coming artists utilizing Pop imagery and populist subjects. This seemingly unfussy staple-bound book contained pictures of artworks that were printed, aside from a few tip-in plates, entirely in duotone. Imagine a world where we might know and remember Roy Lichtenstein’s or Claes Oldenburg’s or George Segal’s art in peachy pink and magenta, muddy green and gray. This volume offered up a subversive Pop idea—that these psychedelic reproductions depicting different paintings and sculptures could have (or should have) appeared this way in real life. It anticipates a world where images as we experience them are and are not what they seem.”

- Alex Da Corte