N.E. Thing Company Ltd | Eye Scream Letterhead

N.E. Thing Company Ltd

Eye Scream Letterhead

Vancouver, Canada: Self-published, 1977

28 x 21.7 cm.

Edition size unknown

In 1977 the N.E.Thing Company (Co-Presidents Iain and Ingrid Baxter) opened Eye Scream, a commercial ice cream restaurant, on West Fourth Avenue in Vancouver. The layout of the store, the dishware, the business cards and letterhead were all designed by the artists. 

"We decided to do the Eye Scream restaurant as a survival technique, because we didn’t have income. But it was also an art project—we showed art there and the menu had all sorts of references to art. It did generate revenue, until it took us under. It looked like we made $20,000 a month, but it cost something like $25,000 to do it. That trauma, in part, led to our split, and Iain and I got divorced soon after."

- Ingrid Baxter, ArtNews