General Idea
Orgasm Energy Chart
Toronto, Canada: Self-published, 1970
43.2 x 27.9 cm.
Edition of 100 (approx.)
A mail-art work consisting of an empty grid (offset lithograph in black on cream paper), where recipients are asked to chart their orgasms and return it to the group, for analysis.
"Cannibalizing the demographic instruments of market research, General Idea spun a seemingly endless series of charts and graphs to plot and, in effect, to produce an ideal audience profile in the absence of a vibrant contemporary art scene in 1970s Toronto. The perverse statistical distributions documented by the 1970 General Idea mail-art project, Orgasm Energy Chart, which invited respondents to document their sexual activity for a one-month period using a questionnaire designed by the trio, are emblematic of the devious geometries recorded by the media archaeologists."
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