Thursday, June 26, 2014

General Idea | GENERI©

General Idea
Barcelona, Spain: Centre d'Art Santa Mònica, 1992
Custom-shaped printed mylar balloon, title sheet (photocopy on card) in plastic sleeve
Sleeve: 29.5 x 23 cm; balloon inflated: 25 x 65 x 25 cm
Edition of 250 signed and numbered copies

Released in conjunction with the exhibition Pharma©opia at Centre d'Art Santa Mònica from the 15th of September - to the 10th November, 1992. The exhibition featured an installation comprised of 3000 of the helium-filled mylar balloons, an idea lifted from Andy Warhol's 1966 work Silver Clouds.
The GENERI© balloons were half yellow and half red (a nod to the Catalan flag) and shaped like capsules.

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